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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

May 3, 2021

Brad Pollitt is a long-time rural Missourian who represents his neighbors and community as a Missouri State Representative for District 52, which includes parts of Johnson and Pettis counties. A rural American himself, Brad understands the needs of the communities and individuals he represents and leads with their...


Apr 26, 2021

Jeff Moore grew up on his family farm and has been in the agricultural industry his entire life. His passion and experiences enable him to excel in his role as strategic sales director for Farm Progress, one of America’s most trusted sources for agricultural news and information.

Jeff learned many life lessons on the...


Apr 19, 2021

Shawn Wozniak is an outdoor enthusiast that loves the rural lifestyle. His passions make him a great fit for his role of MEC Outdoors manager at Mayville Engineering Company. Known for its exceptional quality and service, MEC Outdoors is a leading manufacturer of shotshell reloaders, clay target machines,...


Apr 12, 2021

Steven Burger is the president and third-generation owner of the Burger family to operate Burgers’ Smokehouse, a company that has withstood the test of time because of its family values, hard work and innovation.

In 1927, Steven’s grandfather began curing country hams using his mother’s proven recipe from Germany....


Apr 5, 2021

In this episode of OUTdrive, Cliff discusses effectively managing the sales funnel and strategic planning in a quick solocast. With the business environment ever changing, you never know what can happen, meaning it’s more important than ever to remain open to new ideas and plan for the future. Listen in as Cliff...