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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

May 31, 2022

In honor of Memorial Day and the extra-long weekend, Cliff is sharing a bite-sized podcast with some practical business advice. At Callis, Cliff’s team places an emphasis on education and professional development. One of the ways Callis accomplishes that is through involvement with the Agency Management Institute and by being part of a peer network. 

Agency Management Institute (AMI) is a management consulting business specializing in helping owners of small and medium-sized marketing communication companies move up to their next performance level—and keep improving. The Agency Management Institute was founded in 1995 (formerly known as the Agency Management Roundtable or AMR) to teach and promote the highest standard of business practices and professional ethics among privately-owned agencies in North America.

Tune in to this special episode to learn more about the benefits of peer networks, then come back next week to hear from an international branding expert who Cliff met through AMI’s many connections. 

What you’ll learn: 

  • The time and place where Cliff first heard about Google
  • How Cliff got involved with AMI
  • The benefits of joining a peer network group
  • Examples of best practices Cliff has learned from his peer network group over the years
  • How Cliff’s peer network helped guide business decisions through the height of the COVID-19 pandemic