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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. Artificial Intelligence (AI): A New Way of Business, with Aric Snyder Jr.

Artificial Intelligence (AI): A New Way of Business, with Aric Snyder Jr.

Feb 2, 2021

Aric Snyder Jr. is the third generation of family leadership for Inter-State Studio and Publishing, Co. As President and CEO, Aric is passionate about working with his team to utilize new technologies and strategies to lead the company into the future while remaining true to its rich history and core values.

Growing up in rural Missouri, Aric learned the importance of a strong worth ethic at an early age, watching and learning as his family ran the business that his grandfather founded in 1933. Interested in a career in business himself, Aric received his undergraduate degree in business administration from Drury University. After graduating, he began his career with Inter-State with positions in field and territory management before transitioning into leadership roles in sales and marketing. He was later named Vice President of Marketing and Business Development before stepping into his current role of President and CEO. Outside of work, Aric enjoys spending time with his family and being outdoors enjoying the rural way of life.

Hear more from Aric and Cliff on leveraging artificial intelligence as a new way to do business, advances in digital tools and technology and managing uncertainties in business. They also discuss the importance of communication and trust in rural America, the benefits of a positive work environment and the power of a simple smile. Check it out!

What you'll learn:

  • The value of artificial intelligence (AI) and how Inter-State utilizes it to achieve maximum efficiency and accuracy
  • More about how Aric and his team have adapted to changes in digital tools and technology and how it has benefitted their business
  • The value of a positive work environment and how it contributes to a high-performing and effective team
  • An inside look at how Inter-State builds its own technology and processes to fit its unique needs
  • More on how Aric’s business has changed since its founding but remains very much the same
  • Insight into managing uncertainties in business, especially during the COVID-19 pandemic
  • Effective strategies to reach consumers including integrating direct mail with online and email marketing
  • Aric’s thoughts on the importance of trust and communication in business and throughout rural America