Getting Back to Grassroots Marketing

Dec 13, 2022

There are no less than a million things you can be doing digitally to reach your audience, and it’s easy to fall into the idea that you need to have a presence on every new media channel out there. Sometimes, you just need to get back to grassroots marketing. Politicians refer to it as “shaking hands and kissing babies,” but we like to think of it as staying connected to your fan base. In this episode, I visit with Mizzou Associate Athletic Director Brad Loos on the ways the Tiger Scholarship Fund is speaking to its stakeholders. 

Our podcast typically highlights industry trends, new technologies, and improved communication tools. Join us as we dive back into the basics of face-to-face and personalized marketing.

What you’ll learn: 

• Brad’s background and career journey through coaching college basketball and his life lessons from growing up as a “gym rat”
• Brad’s perspective on winning the 2014 National Championship at the University of Central Missouri 
• What the transition from athletics to administration was like and some of the things Brad learned within the process
• Marketing strategies that Brad and the Tiger Scholarship Fund and the University are using to reach local donors and supporters
• How the NIL impacts the fundraising efforts of the college athletics programs
• The importance of social media in athletics and how it fits into a bigger communications plan
• An update on Brad’s daughter Rhyan, how the annual #RallyforRhyan game came to fruition, and information on this year’s fundraising game