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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Jan 5, 2022

The Missouri Department of Agriculture announced the results of an economic contribution study that showed a contribution of nearly $94 billion to the economy and more than one in every 10 jobs is supported by agriculture. Crop production, which includes grains and oil seeds, ranked first in value of sales and Missouri soybean farmers contribute to that category. Not only are soybeans the number one exported crop in Missouri, they are also the number exported row crop in the United States. In this episode, Cliff sits down with Casey Wasser, the Chief Operating Officer at Missouri Soy, to discuss the legislation, the fuel power, and the economic impact that hinges on this little green pod. 

Casey oversees the operations of the Missouri Soybean Association, Missouri Soybean Merchandising Council and Foundation for Soy Innovation. He leads the Association’s policy work in addition to serving as the COO. Casey has served as the director of policy for the Missouri Soybean Association and Missouri Soybean Merchandising Council since 2016. During that time, he spearheaded the effort to facilitate repayment of the Missouri Qualified Biodiesel Producer Incentive Fund. He also worked with the Association on policies including proposed increases to farm regulations, land value assessments, and proposed taxes on disaster payments. Prior to joining the team at Missouri Soybean, Casey served as the legislative liaison for the Missouri Department of Revenue. Casey resides in his hometown of California, Missouri with his wife, Brooklyn, and two children, Boden and Calyn.

Listen in to learn how helping Missouri agriculture flourish leads to an increase in tax revenue that supports the whole state. 

What you’ll learn: 

  • Casey’s current responsibilities as Chief Operating Officer and some of the legislature the Missouri Soybean Association is focused on in the 2022 session
  • What Casey learned in his time as the legislative liaison for Missouri Department of Revenue that he brought to his role at Missouri Soy
  • How Missouri Senator Blunt’s retirement has a trickle down effect on district lines and the entire redistricting process
  • The compounding issues of the supply chain disruption on farmers and rural America
  • The role of Missouri Soy at the state and national levels
  • How people can contact Missouri Soy and get involved by sharing their thoughts that could impact legislation
  • Casey’s background of growing up in California, Missouri and how it led to his career in agriculture and the lifestyle he lives today
  • A report on the Missouri soybean crop yield from 2021