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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. Navigating Complex Communications

Navigating Complex Communications

Dec 6, 2022

There is no denying that healthcare is complex. Terminology, technology, and insurance just scratch the surface of understanding the system. This impacts the way hospitals and healthcare systems communicate with stakeholders, from the messaging they use to the media platform they use to get it out there. In this episode, Missouri Hospital Association CEO Jon Doolittle and I discuss successful communications strategies, approaches to recruitment challenges, and the intangible benefits rural healthcare systems provide in their communities.

Despite the complexity of the industry, marketers are tasked with sharing their stories in a clear, simple, and compelling way. Tune into this episode to learn how MHA is helping hospitals approach communication plans for their communities, patients, and employees. 

What you’ll learn: 

  • Jon’s rural American background and career journey to his current role with the Missouri Hospital Association (MHA)
  • Details on some of the major initiatives happening at the Missouri Hospital Association
  • The similar challenges that urban and rural hospitals are currently facing
  • The “intangibles” that hospitals provide to the communities they serve
  • Impactful communication strategies Jon is seeing in healthcare and what MHA is doing from a marketing standpoint to communicate with members
  • Jon’s perspective on the use of social media for healthcare organizations
  • Strategies hospitals are using to attract healthcare workers into the industry
  • What Jon values in rural American communities