Preview Mode Links will not work in preview mode

Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Sep 25, 2023

Over the past few years, it has become faster, better and easier to collect data on practically anything.  Technology tools like artificial intelligence and predictive analytics are driving this capability and we don’t see it slowing down anytime soon. But as more and more data is collected, the question becomes, what do you do with it and how do you use it. Many companies just don’t have the resources or expertise to collect it, manage it, analyze it or visualize it. However, there are companies and people out there who are doing amazing things with data and you’re going to hear about that in our episode today. 

Jim Barker is the Chief Revenue Officer for Live Earth, a real-time data visualization and data streaming platform.  Listen in as we discuss the evolution of technology and the internet, some of the really cool things Live Earth is doing with technology, data and visualization that affect real lives, how the discovery process can unearth amazing ideas, how artificial intelligence (AI) is being utilized, and more.