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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Mar 16, 2021

Dr. Andrew McCrea is the creator of the daily radio program “The American Countryside,” which is heard on over 100 radio stations and satellite nationwide. Andrew’s TV broadcasts are seen on weekends on RFD-TV. “The American Countryside” has won five Oscars for rural and agricultural broadcasting.

Andrew is also the owner of McCrea Farms, keynote speaker for leadership training and author of five award-winning books on life and leadership. Andrew is an expert in the field of communications media, interpersonal motivation and environmental team building. He loves communicating and building up people and their communities through storytelling.

Andrew grew up on a farm in Northwest, Missouri. After obtaining his degree in agriculture at the University of Missouri, he returned home to the 4,000-acre family farm. Agriculture was, and still is a very important part of his life. Although he did not study communications in college, he became the expert that he is through his life experiences, internships, and his time serving as a national FFA officer.

Andrew talks about the value of hard work and how he received the best life lessons growing up on the farm from two of the best communicators he knew, his grandfathers. He is able to balance his many endeavors by making time work for him, not working for time. While on the road speaking, interviewing for the podcast, and even out on the farm, Andrew uses time to his advantage to accomplish all that he does.

Join Cliff Callis and Dr. Andrew McCrea as they discuss sharing the stories of rural America and turning the ordinary into the extraordinary. They also dive into the topic of how anyone has the ability to be the media, accountability in marketing and communications and influencer marketing in rural America. Check it out!

What you'll learn:

  • More insight from Andrew on the concept of turning the ordinary into the extraordinary
  • The opportunities of growing up in rural America
  • Insight into how anyone can be the media with the digital tools and platforms available today
  • The importance of accountability in marketing and communications and the value of a reference from a trusted friend
  • The power of influencer marketing in rural America
  • How website and online marketing allows anyone to get involved in agriculture
  • The advantages of rural America becoming more connected.
  • Opportunities available in rural America in the growing direct-to-consumer market
  • The importance of listening and the impact it has creating engaging stories