Feb 15, 2021
Dana leads a successful career in marketing and public relations and is currently an Account Supervisor at Callis. She thrives on creativity and precision to effectively communicate client brand stories as well as playing a lead role on key accounts and projects in the agency.
An avid storyteller and experienced marketer, Dana is passionate about connecting with others through the power of words. Throughout her youth, she enjoyed reading and writing and knew it would play an integral role in her future career. She attended the University of Central Missouri, where she pursued a degree in public relations and gained experience writing for the university newspaper. Before joining the Callis team, she served as Executive Director of Marketing and Communications at State Fair Community College, where she started and grew the marketing department and played an integral role in building and promoting the brand for nearly 18 years. Dana fills her spare time enjoying the rural way of life with her husband and her Golden Retriever Finn.
Hear Cliff and Dana’s thoughts on the art of storytelling, effective storytelling frameworks and utilizing storytelling across a variety of platforms. They also discuss how well-crafted stories tie into the customer journey, how they resonate with human nature, as well as the importance of remaining curious in marketing. Check it out!
What you'll learn: