May 19, 2020
OUTdrive shares actionable marketing insights you can apply to help you reach, connect and convert rural American consumers. In the first episode, Cliff Callis, owner and President of Callis, puts the pedal to the metal sharing the story of the evolution of OUTdrive and how it came to be, a brief history of Callis as an agency and some of his favorite nuggets of wisdom.
Cliff founded Callis Advertising in 1987 in his hometown of Sedalia, Missouri. Recognizing a need for a strong advertising agency in the community, Cliff set out to utilize his experience in retail, merchandising and management. Over the years, Callis has grown and adapted to new technologies as the marketing environment evolved. Cliff has built a successful marketing agency focusing on market planning, creating ads and buying media and then leading the agency through the digital revolution. Serving those who seek to reach a rural American audience, Callis offers a wide range of innovative and forward-thinking marketing and advertising services.
Hear from Cliff about the power of following your dreams, taking advantage of new opportunities and tips for establishing yourself and business as a thought leader. Buckle up and listen in now for more insights!
What you’ll learn: