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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. Value-Added Marketing Solutions, with Patti DeWalt

Value-Added Marketing Solutions, with Patti DeWalt

Jan 11, 2021

Patti DeWalt is an experienced marketing and sales professional, passionate about utilizing the latest technology while remaining focused on individual connections. As Director of Marketing at Butler Manufacturing, Patti provides value-added marketing solutions for current and future customers to build relationships and grow market share.

A lifelong Kansas City resident, Patti received her undergraduate degree in communications form Rockhurst University before earning her master’s degree in marketing from Webster University. Initially interested in acting, she began a career in broadcasting before transitioning into marketing and advertising. She gained experience with Valentine Radford and ERA Real Estate before accepting a position with Butler Manufacturing. She later began her own marketing consulting company before returning to Butler and eventually stepping into her current role.

Hear more from Patti and Cliff on providing value-added marketing solutions for customers, utilizing digital marketing technologies to achieve optimal results and understanding client needs at every level. They also discuss the importance of sticking to the basics, the peacefulness of rural America and life lessons that Patti lives by every day. Check it out!

What you'll learn:

  • Insight into how Patti and her team provide value-added marketing solutions for partnering construction companies
  • Patti’s thoughts on emerging marketing technologies and how to utilize them to achieve optimal results
  • Digital marketing strategies and how to measure and communicate the return on investment
  • The story of Butler Manufacturing and how it has grown into the company it is today
  • Listening, understanding and delivering solutions for customer needs
  • The importance of developing content that focuses on customer needs and situations
  • Communication tips and street smarts for building lasting relationships in business
  • A look at life in rural America and the peace it provides for those who live here
  • More life lessons and guiding principles that Patti lives by and guides others through