Jul 26, 2022

Here in Missouri, there’s a MO adventure for every “M-O,” outdoorsmen, art enthusiasts, history buffs, foodies, sports fanatics, and everyone in between. The Division of Tourism’s “Find Your M-O” campaign is part of the state’s marketing effort to attract visitors to Missouri. And those efforts are pretty...

Jul 14, 2022

We are coming up on the best 11 days of the year - the Missouri State Fair. One of our favorite parts of the Fair is interacting with the partners and sponsors who make it all possible. In this episode, Cliff is joined by Family Center Farm and Home co-owner and regional director Blake Mills and marketing manager David...

Jul 12, 2022

What makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client’s business as a whole, see marketing as a piece of it,...

Jul 5, 2022

Investing in marketing is a self-fulfilling prophecy. History has shown that marketing works when done correctly. You can grow your business by increasing your investment in advertising, public relations, social media, and online. But it also works the other way. You can decrease your sales by lowering your investment....