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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Aug 28, 2023

In our advertising agency and with our clients, strategy is at the forefront of everything we do.  Solid strategy built on good data can be the difference between success and failure, and I’ve found over the years that some people are really good at it.  One of those people is Steve Dust, an old friend, one of...


Aug 21, 2023

For some people, inspiration comes from music, nature or animals.  Others are inspired by the words and actions of people, like Kelsey Miller, an incoming freshman at Mizzou and the 2023 Missouri State Fair Queen.  Kelsey grew up on her family farm in Jonesburg, Missouri and for years, has been looking forward to going...


Aug 14, 2023

Busy people know how to get things done and our guest today is one busy woman working in agriculture. As a wife, mother, farmer and director of the Missouri Department of Agriculture, Chris Chinn is leading the way in the state’s largest industry. Most people would be amazed at the number of initiatives the department...


Aug 7, 2023

The opportunities for women working in agriculture are tremendous and the Missouri State Fair has opened the door for many over the years.  This year’s fair theme is Where Traditions Grow, and one of the traditions the fair opens with each year is its queen contest. 

Today’s guest is Elsie Kigar, an impressive young...